What to expect when you hire us as your creative partner

Don’t hire us as your creative partner, unless the information below changes your mind.

We will exhaust you with questions

Will that make you uncomfortable? Apprehensive? Defensive? Yes, it’ll definitely consume a lot of your energy. But here’s a truth bomb – onboarding an agency can be simple, but onboarding a creative partner is an exhaustive process. If the agency you worked with before didn’t ask too many questions – then you had yourself a problem. At Rasta, we’re a curious breed that doesn’t compromise on quality – the sooner we can get inside your skin, the faster we can deliver quality results. Ultimately, we work the demand side of your business. So don’t be intimidated when you find your calendar blocked more often than not, or your inbox flooded with queries. Just remember, it’s a short-lived exercise to ensure long-term success.

We will push you out of your comfort zone

We believe that brand building can’t happen without answering questions which are difficult. How will your ideal customer describe you in a line? If your brand was a music genre, which one would it be? What does a day in the life of your customer look like? Where do you see your brand 5 years from now? A part of our job is to make you think deeper about your brand. You’ll start feeling like you’re constantly in a mind gym…only to be surprised by how you’re able to think of your business more meaningfully than ever before.

At the start, you may doubt your decision

Do you work for a result-obsessed company? We too! But, are you, time and again, trying to prove outcomes quantitatively? Here’s news – a lot of work that we, or in fact, any creative partner will do for you will involve building positive brand equity. Things like brand perception, mindshare, relevance and engagement will take precedence over words like trials, sales and profit margins. These words may at first sound hollow and less promising – you’ll feel like you’re not getting the real deal. You’ll start doubting the creative process and scrounge for performance metrics.  Finally, you will realize that the mix of a quantitative and a qualitative approach to measuring performance is the best way to appease yourself. Here are some immediate qualitative outcomes that you can expect from building a strong brand – people will emotionally connect with your brand, customers may express willingness to pay a higher premium for the same product, people will perceive you as more credible. Additionally, a consistent brand presence and clear value proposition will make operations smoother – briefing vendors will be easier, and negotiating with suppliers and distributors will be more profitable. Employee recruitments will be easier. Advertising campaigns will be more effective. You’ll eventually realize what you considered as a cost drainer ended up becoming a cost saver.

Nothing will make us happier than you respecting our process

Have you ever been to a party where you couldn’t relate to anyone? Did you feel anxious and lost? Were you unable to decide who to talk to and what to say? Now imagine you’re in the same party and you’re trying to make conversation, except this time, you’re not even a human being – you’re an inanimate body with no features. Oh, and you’re also kind of invisible and don’t speak their language. You see how exponentially difficult it got? This might be your brand right now. Our job at Rasta is to make your brand recognizable and more human so that you can make conversations with your audience more easily. In short, brand building is a creative, strategic and exhausting journey – it’s not just a couple of people doodling in a studio or concocting a strategy by throwing insights into a hat. It involves research studies, hypotheses, testing, strategy, design thinking, endless brainstorming sessions, innumerable revisions, a gazillion design rejects, a sea of crumpled paper balls and more…until we get a eureka moment. And trust me, we won’t settle for anything less. At the end of the day, you can’t put a price to something like that.

Most importantly, we are a culture-first company

We’re a culture-first brand assimilation company. Let that digest. 

We believe that gone are the days when all a good product needed to draw in profits was visibility and attention-grabbing stunts. We’re a product of the 21st-century, making modern brands navigate modern terrains. We don’t like taking a piecemeal approach to brand building. Instead, we believe in creating holistic relationships between brands and people. We strongly believe that your brand should transcend your products, and unlike any product, your brand should have a higher shelf-life. A good brand can stay with people forever. Which is why brand relevance is regarded as the most important metric for us at Rasta.

You will not doubt your decision to hire us

This isn’t a promise. This isn’t set in stone. We don’t want to sell ourselves. We’re just speculating. Because so far, we’ve had very fruitful relationships with all our partners. We’ve also displayed an ability to retain long-term relationships with them, which is why we can trust ourselves to nurture your brand with nothing less than empathy and care.