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In The News

  • Featured in
  • on November 11, 2020

Is Tanishq’s Ekatvam Diwali ad being pulled down setting a wrong precedent?

As the brand Tanishq continues getting trolled for the second time in a row, our founder joins the conversation to explain why this may be a recurring phenomenon.

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  • Featured in
  • on October 29, 2020

Tanishq Ad Row: A closer look at the controversy

Our founder takes a closer look at the Tanishq Ad Row and shares four learnings that brands can use as anchors going forward.

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  • Featured in
  • on October 14, 2020

Ad gurus ask brands to show some spine, not to be bogged down by online trolls

While the ad fraternity views trolling as a threat to creative freedom, our founder shares his perspective on why riding easily offended trolls can be serendipitous.

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  • Featured in
  • on September 30, 2020

How design is intricate to a brand's success in today's world

Our founder talks about how design is a long term strategic pillar as well as a short term growth hacking tool for modern businesses.

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  • Featured in
  • on September 25, 2020

Has working remotely led to a dearth of good IPL ads this year?

As India copes with the aftect-effects of the lockdown, our founder shares his view on why the dip in quality may not be attributed to the lack of creativity.

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