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Accor

Live Limitless with French hospitality

  • Advertising
  • Content Design
  • Social

Our journey with Accor started when Accor was still called AccorHotels. Back when the French hospitality giant was making rapid strides to tap into the Indian sensibilities - its culture, its people, its passion. And with the IPL just around the corner, we jumped into our first adventure with Accor.

ACCORHOTELS X DELHI DAREDEVILS - Our first partnership

AccorHotels hosted the IPL team Delhi Daredevils as hospitality partners for two years in a row.

For us, it was an exercise in brand strategy, and we were responsible for the ideation and execution of 360° campaigns to communicate this partnership.

 

The first year was about establishing the context, where we came up with the campaign #AnythingForOurGuests, setting the tone for the guests - the Delhi Daredevils players. The second year, we chased something bigger with #DilliBoysFeelWelcome where we tapped into the sentiments of the city.

ACCORHOTELS -> ACCOR - Feel Welcome to Live Limitless

The next adventure for us was when AccorHotels became Accor with a rebranding exercise in motion. We recontextualized their new tagline LIVE LIMITLESS and amplified it on social platforms.

INSIDE THE ACCOR WORLD - For the building blocks of Accor

Accor employees in India identify themselves as Heartists, inhabiting a space which does not discriminate and is all about celebrating inclusiveness. Through our videos, we gave shape to their belief, in a very relatable and slice-of-life way with themed videos like EATING STEREOTYPES FOR BREAKFAST.

THE FUTURE OF HOSPITALITY - Setting #TheNewNormal for Accor

This is the most interesting phase of our association with Accor where we are ideating confidence-building campaigns to get Accor back in the game post-Covid. The focus on establishing Accor properties as a safe place forms the crux of our campaigns and we are currently in the process of strategizing #TheNewNormal for Accor.

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