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Born Good
Making of a modern and a fun home care brand!
- Brand Strategy
- Identity Design
- Packaging
Client
Born Good is a cleaning essentials brand that is reinventing home care. Their plant-based cleaners contain zero toxins and are safe for everyone in the family. Pets included! They are also great at cleaning. Every product from Born Good is rooted in bio-based ingredients that are chosen for their plant-based goodness. All the products are USDA certified and are Cruelty Free certified as well.
Challenge
Born Good is a fresh face in the sustainable home cleaning category with a wide portfolio. The biggest challenge was to make people notice it and bring visual harmony.
Rasta was tasked with creating a new visual language and identity that could shift Born Good’s brand perception from a boring climate friendly home care brand to a modern, fun and approachable.
Result - A brand new look!
Born Good not just needs to stand out of the crowd but also make its mark as a fun and approachable environment friendly brand. Thus a new avatar but with the same old values and purpose.
We positioned it as the least boring climate community in India.
Brand Statement
Born Good is India’s most planet friendly and innovative cleaning essential brand making a difference by working with the community.
Before finishing on the logo identity there were multiple explorations that took place in order to find the right direction that best expressed the brands’s values and tone of voice.
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