Brunswick Aces

POURING CREATIVE SOLUTIONS INTO AN AUSSIE GIN BRAND

Advertising | Content Design | Social

DISTILLING CREATIVE STRATEGY, POURING POTENT CONTENT

Brunswick Aces approached us to rejig marketing strategy & articulate a clear brand essence so they could communicate across platforms with consistency leading with Social.
Having previous experience with category establishing liquor brands Jinro (largest liquor brand in the world), Indian incumbent whiskey (Black Bow) & mixers (Mathieu Teisseire, Britvic, London Essence) in the past, we had an understanding know how. But every consumer brand comes with its unique challenges. Small the brand, bigger the ambition, and more gigantic the challenge of standing apart.

One of the key differentiators we distilled (pun intended of course) from our understanding about Brunswick Aces is that unlike most competitor brands jumping onto the No Alc/Low Alc bandwagon, these guys were born that way. It was in their foundation stone so to speak and we decided to leverage that.

Decoding the Spirit of Inclusivity: What it means?

Ask Stephen & Gurdeep from Brunswick Aces, and they’ll tell you passionately about their vision to ensure there’s a drink for everyone at the table. It doesn’t matter what your drinking preferences are. That became our starting point - all our efforts had to be put behind driving this singular message.

Being Ginclusive: Our Content Strategy

Our process started with studying their content on Instagram. Their social media game was a little all over the place. Show the world any two posts, and you wouldn’t know they were by the same brand.

After our preliminary research, we moved on to understanding our brand persona - what if Brunswick Aces were a person? Here’s a little glimpse of what we came up with.