An app that facilitates creative collaboration between influencers & brands
We came up with the name - ‘Curry’ for an app that facilitates creative collaboration between the social media influencers and prominent brands. The context behind the logo is the ingredients ( the alphabets of CURRRY) getting mixed together in the bowl, resembling very much to the functionality of the platform itself. The main logo was compressed further with just R’s in the bowl to fit the header on every page of the mobile application. And we created another variation just made out of icons that took compression to a whole new level without losing the vibe of the brand. We have used pink base with grey overlay along with Barlow Font, to come up with a neat looking design for their user interface. This way, the logo, being the only thing floating all around, catches the eye without feeling out of the place.