Simplifying Pet Parenting!
Post Covid Pet business in India not unlike other consumer businesses is on a double digit growth curve. So when the team at Verma Capital approached us to launch a Pet brand from scratch, we did go woof!
The big challenge in this emerging industry was the lack of understanding of Pet parent and pet needs.
Rasta’s strategic design process involved a positioning exercise followed by naming and identity.
At the core of our solution was “Simplifying Pet Parenting”, in other words making it hassle free and empathetic.
Hence the name Easy Pawsy!
Easy Pawsy has launched as a vet clinic but will expand into multiple categories with the purpose of offering peace of mind to the modern pet parent.
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