New SUPER normal in the retail space
We are the brand strategy and communication partners for Gobbly, but our involvement with the brand dates a year back when it was just a wild concept in the smart retail domain. The project started with the core asset development which included the name, logo, fridge design, explainer video, app and website design among other collaterals.
A year later we are assisting the brand with effective communication to launch the contactless smart store in educational institutions, corporate spaces and residential societies across NCR. The proposition is also being translated into engaging communication on the social channels where we are building an organic community for the brand.
With its unmanned unit, Gobbly is a breakthrough in the retail industry and a first of a kind solution to the circumstances that the pandemic has created.