When Akanksha, who takes a bunch of people along with her on various expeditions worldwide, asked us to design the complete brand for her venture, we came up with the name ‘Grass on the hill’. The name refers to a mountain in Australia, whose grass on the top qualifies it to be a hill. Also implying the kind of rare gems you get to see if you be a part of one of her trips. The typography of the logo has grass and a traveller ingrained to give an outdoorsy after-effect and better express the intention of the brand.