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LogicSoft

An UK based software company that automates customer service

  • Design

LogicSoft is a UK based software company that automates customer service. The block in the logo is ?L? and the negative space makes an ?S?, focussing on two prominent alphabets in the name. Also, if you pay attention, the logo looks like a person raising their hand, the orange part being the arm. Their core identity is composed of two types of gradients, one is made up of yellow and orange and the other blue and turquoise. The warm and cool colour mix is presented together in a way that still makes the whole thing feel like a composite entity than two awkward blocks forcibly adjusted in one design.This logo was taken further and implemented on their official letterheads and company visiting cards.

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