menu
loader-circle

Please Wait

case-study-banner

Plush

Changing the flow of period talk

  • Brand Strategy
  • Advertising
  • Content Design
  • Social
Launched the digital world of real periods

When two men reached out to us with a product that had the potential of changing how women experience periods, we were thrilled to tap into this category.

 

Plush is a period solutions femme-care brand that makes sanitary pads from 100% Pure U.S. Cotton. They have curated a box with heavy flow pads, light flow pads, panty liners, intimate wipes and a biodegradable carry pouch.

case-study1

We positioned Plush to target urban women with a liberal attitude. 

Within 3 days of launch, Plush surpassed their expectations in terms of order requests and number of followers for the month.

case-study1

We, at Rasta are responsible for Brand Strategy, Innovation, Content and Digital Marketing & Production.

 

Community building was a key pillar in our strategy that gave birth to #BloodSisters where women understand and back women. We are working on building this community through collaborations, offline and online activities.

case-study1

The Bloody Mary Brunch @ Soho House, Mumbai
case-study1
case-study1

We’re also trying to make a mindset shift through content that challenges prejudices. We collaborated with women entrepreneurs on Rakshabandhan and made a Rakhi just for women.

case-study1

We also branded a special launch box for the initial sampling with period merch. It was so popular among the influencer community that they decided to retail it on their site as a limited edition gift box.

case-study1

MORE ADVERTISING