Changing the flow of period talk
When two men reached out to us with a product that had the potential of changing how women experience periods, we were thrilled to tap into this category.
Plush is a period solutions femme-care brand that makes sanitary pads from 100% Pure U.S. Cotton. They have curated a box with heavy flow pads, light flow pads, panty liners, intimate wipes and a biodegradable carry pouch.
We positioned Plush to target urban women with a liberal attitude.
Within 3 days of launch, Plush surpassed their expectations in terms of order requests and number of followers for the month.
We, at Rasta are responsible for Brand Strategy, Innovation, Content and Digital Marketing & Production.
Community building was a key pillar in our strategy that gave birth to #BloodSisters where women understand and back women. We are working on building this community through collaborations, offline and online activities.
We’re also trying to make a mindset shift through content that challenges prejudices. We collaborated with women entrepreneurs on Rakshabandhan and made a Rakhi just for women.
We also branded a special launch box for the initial sampling with period merch. It was so popular among the influencer community that they decided to retail it on their site as a limited edition gift box.