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Plush
Changing the flow of period talk
- Brand Strategy
- Advertising
- Content Design
- Social
Launched the digital world of real periods
When two men reached out to us with a product that had the potential of changing how women experience periods, we were thrilled to tap into this category.
Plush is a period solutions femme-care brand that makes sanitary pads from 100% Pure U.S. Cotton. They have curated a box with heavy flow pads, light flow pads, panty liners, intimate wipes and a biodegradable carry pouch.
We positioned Plush to target urban women with a liberal attitude.
Within 3 days of launch, Plush surpassed their expectations in terms of order requests and number of followers for the month.
We, at Rasta are responsible for Brand Strategy, Innovation, Content and Digital Marketing & Production.
Community building was a key pillar in our strategy that gave birth to #BloodSisters where women understand and back women. We are working on building this community through collaborations, offline and online activities.
Leak Story
Branding & Packaging
LoveGlove
India’s first male condom that talks to women, so that she can hit that big “O”, loud and proud!
pHlic
Intimate gels designed for the pleasure of her. If you’re wondering what the name means, let us decode it for you.
Derived from the phrase “Flickin’ the bean” where pH stands for its pH level maintaining properties that is easy for women down there.
Preg-oh
Pregnancy test kits that don’t judge! Positive or Negative, whatever they’d want the result to be, our fingers are crossed along with them. We’ll be there in their Oh-moment!
Content Design
Get ready to scroll through some Plush-worthy social media creatives that'll have you feeling femme-tastic in no time!
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