Discover local flavours
“Place of Origin” unearthed local Indian snacks from various parts of the country and brought them to a grocery store near you. When they approached us with a brand identity project, we instantly realised that the service was more authentic than the name.
For people of India, each flavour is unique to their native and hence emerged the story of ‘Postcard’. A premium brand that would chip away on Haldiram and the unorganised snacks market, we did the Naming, Identity & Packaging Design for them.