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The Souled Store

Putting the 'pop' in pop culture

  • Brand Strategy
  • Content Design
  • Design

Our association with one of the most popular pop culture merchandise brand ‘The Souled Store’ was on the brand strategy and designing front.

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The brand with loads of licenses in its bag was losing its own personality. We dug deep to understand the genesis of the brand and came up with strategic design solutions in order to bring out the prominence of the brand back into the communications. Mr. Soul who was merely present on all the collaterals, was developed into a stronger character and found his own voice.

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The design solutions helped the brand to voice its identity not only on the online assets but also on packaging and other offline assets.

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With countless merchandise partnerships this helped Souled Store to enforce its identity in the Indian pop culture scene.

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