Times Internet in partnership with HDFC has launched a credit card called Times Card. The customer promise: Best card for those who spend a fair share on entertainment. In other words a card for the young.
With the success of Times Card they released a Debit Card for the first time Card user.
At Rasta our responsibility has been to develop the brand strategy and campaign design to communicate this proposition.
We've worked on 3 national campaigns across the media.
Year #1 Times Card: Our focus was to communicate the entertainment proposition directly.
Year #2 Communicate how Times Card unlocks possibilities for a young person. We did this by engaging online celebrities via a campaign that flows through all media - traditional and non traditional. It's #SoFun.
Year #3 Launching the Debit Card which offers the best online offers to a young customer. It Turns them online.