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LONDON ESSENCE
Discover Luxury Mixers from Our Creative Botanicals!
- BRAND STRATEGY | ADVERTISING | CONTENT | DESIGN | SOCIAL |
The London Essence Company was described to us as the Ferrari of Tonic Waters. We didn't quite understand the analogy till we put “liquid to lips”. The London Essence Co. was a perfumery to start off. They have retained the elegance in distilling a perfume to Tonic waters and deliver truly the crispest tonic water and mixer brand out there.
It is patronized by some of the best in the bar business in Europe. When entering India, we had to work out a strategy to make them desirable to the discerning straight away.
CREATIVE MANIFESTATION
We adopted the global language that is squarely focused on product brilliance and B2B advocacy. With The London Essence Co., we can safely say we did nothing but follow the global mandate. Sometimes, that is the key to delivering a successful strategy.
In India, we work via advocacy from top bartenders and restaurateurs like Yangdup Lama. We also showcase the various recipes that the mixers can be used for.
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PRODUCTION
In order to stir things up, we went ahead with our recent campaign ‘ZERO PROOF SERIES’ which is dedicated to all the non-alcoholic beverage creators, helping them curate unique drinks for themselves.
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