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Mobikwik
Making finance fun again
- BRAND STRATEGY
- CONTENT
- ADVERTISING
- SOCIAL
- DESIGN
MAKING YOUNG INDIA'S MONEY TALK
When our partnership with MobiKwik began in early 2022, we recognised an opportunity to create something big. The brand faced a significant challenge back then - earning customer trust. Our mission was abundantly clear—to revolutionise this perception and firmly establish MobiKwik as the trusted companion for digital payments for young India.
CRAFTING IMPACTFUL CONTENT
Taking the reins of MobiKwik's social media platforms, Instagram, YouTube, Twitter, and LinkedIn, we set out to address the everyday financial concerns of young Indians directly, reassuringly, and in a conversational manner. As a result, the content we produce for MobiKwik consistently maintains relevance, optimism, and informative value.
CREATING A CULTURE OF TRUST
Through comprehensive market research and gaining insights into our customers' needs, we recognised that the key was gradually and organically engaging with our audience to foster trust. Consequently, we developed various creative properties that effectively addressed different concerns in a relevant and reassuring manner.
Kwik Gyan is a series of short, episodic content created for YouTube that sheds light on relevant finance-related topics in a simple and easily understandable manner.
That's What She said, a recurring LinkedIn-first content series, features inspiring stories of Mobikwik's female employee working in the dynamic work of FinTech.
CAMPAIGNS THAT GOT PEOPLE TALKING
On Republic Day, we proudly celebrated our desi roots with a simple message - Desh ka finance, desh ka MobiKwik. A bunch of brands joined the conversation online.
On Mother’s Day, we launched a campaign called #SaveLikeAMom.
The campaign featured real Moms sharing their best-kept money-saving secrets with us.
We also got Harpriya Bains, standup comedian & mother, to join the conversation too.
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